Basil Anthony Beighey
1005 River Mill Circle
Roswell, GA 30075

Professional Experience

Marketing Communications Manager - Medical Devices
CryoLife, Inc.
July 2014 - Present

CryoLife medical devices include On-X mechanical heart valves, BioGlue surgical adhesive, Chord-X loops for mitral valve repair, PhotoFix bovine pericardium for atrial and ventricle repair, CardioGenesis cardiac lasers, NeoPatch allografts for wound repair. CryoLife also recovers, preserves, and distributes human cardiac and vascular tissues for use in surgical procedures.

As Marketing Communications Manager responsibilities include oversight of:

  • All web/micro site design and development
  • 140 yearly meetings and trade shows
  • Corporate sales presentation and reference tools
  • All print and digital marketing assets
  • Development and enforcement of corporate brand identity
  • All advertising copy and placement
  • All content for web and social media channels
  • All video production
  • Sales enablement tool development
  • Digital marketing campaigns (Google Adwords/Facebook)
  • 1.2 million dollar marketing budget

Direct Reports:

  • Web Master
  • Trade Show Manager
  • Print Design Specialist
  • Digital Advertising Stragegist
  • Marketing Content Specialist
  • Video / multimedia editor


  • Saved company over $475,000 in first two years by re-engineering main trade show exhibit, tracking costs, and taking all creative production and web development “in-house”
  • Wrote an application to manage trade shows, projects, ad insertions, patient leads, and track all expenses to calculate ROI
  • Corporate sales grew from $140 Million to $192 million
  • Stock rose from $9 to over $19.50 per share

Marketing and Creative Consultant
Robert Half International
January 2013 - July 2014

Work as an independent contractor to provide marketing and creative services, clients included Flight Display Systems and Atlanta Gas Light Services. Services include:

  • Designing and producing all print ads and collateral materials
  • Working with clients to develop white label collateral materials
  • Writing press releases, news articles, email blasts, and ad copy
  • Working with sales to develop client presentations
  • Trade exhibit design and production
  • Website asset production
  • Video production

Marketing Manager - Telecommunications/Insurance
November 2009 - January 2013

A Brightstar subsidiary, eSecuritel provides wireless handset insurance, extended warranties, and logistical services to the wireless telecommunication industry. At eSecuritel I streamlined production by implementing project management software, improved response time by outsourcing fulfillment, and improved marketing asset production speed and accuracy by implementing a collaborative Adobe InCopy / InDesign document work flow. This work flow empowered stake holders to directly edit content in over 400 live documents. Other responsibilities included creative oversight, design and production of all marketing assets including:

  • All Digital Marketing
  • All Printed collateral
  • All point of sale materials
  • Sales and marketing presentations
  • Trade exhibits and stage presentations
  • All web sits and assets
  • Visual presentations
  • All video production

Creative Director
Basil Anthony Beighey & Associates
August 2007 - November 2009

Provided creative, technical and marketing services to clients including Philips Electronics, McKesson, Georgia-Pacific, Beacon Media newspapers, and many others. Services Included …

  • Brand identity, design, marketing communications strategy, and campaign planning
  • Web Site Design and coding in HTML, XHTML, CSS, and Java script
  • Branding and Graphic Design: logos, branding elements, house style formulation and corporate identity
  • Print Design: print ads, brochures, proposals, fliers, catalogs, packaging, point of sale
  • Presentation Production: stage presentations, PowerPoint, multimedia, large wall graphics
  • Video Production: proof of concept videos, testimonials, institutional video, documentaries
  • Creative Writing: ad copy, script writing, marketing collateral copy
  • Special Event Production, planning and management

Royal Philips Electronics - Electronics/Industrial Robotics
Philips Electronics Industrial Automation - Assembleon Subsidiary
January 1997 - August 2007

Philips Electronics is a Fortune 300 company, a global electronics manufacturer, and the largest manufacturer of lighting in Europe. The Industrial Automation Division manufactured robotic equipment used in the manufacture of printed circuit boards (SMT – surface mount technology). Our main competitors included Siemens, Fuji, Panasonic, Hitachi, and Sony. Philips Electronics eventually spun off it's Industrial Automation Division, creating a wholly owned subsidiary dedicated to the development of industrial robotics used in electronics manufacturing called Assembleon.

Marketing Communications Manager
Royal Philips Electronics - Industrial Automation Devision
01/2001 - 08/2007

Promoted after three years to Marketing Manager I reported directly to the President/CEO of the Americas Region, my role was to oversee the creative and marketing aspects of all projects including:

  • Complete responsibility for brand identity formulation and enforcement
  • All marketing initiatives including ad campaigns, collateral material design and production
  • All marketing and creative aspects of trade show exhibit design and production
  • All multimedia sales presentations and kiosks
  • All video production – testimonials, corporate, and proof of concept
  • Interface with PR firm, creative vendors, and ad agency
  • Liaison to our international marketing organization
  • Accountable for a $2 million marketing budget

Marketing Communications Administrator
Royal Philips Electronics Industrial Automation Devision
01/1998 - 08/2001

After one year of service as a contractor, I was hired full time as Marketing Communications Administrator answering to Director of Marketing. My responsibilities expanded to include:

  • Working with colleagues in The Netherlands to enforce branding
  • Buying Media in over eleven magazines and other publications
  • Designing, producing, and placing advertisements
  • Working with stakeholders to produce collateral, marketing, and training materials
  • Working on all creative and marketing aspects of seven trade shows
  • Writing case studies

Contract Multi-Media Specialist
Royal Philips Electronics
01/1997 - 01/1998

Originally hired as a contract multi-media specialist to design and produce custom, interactive DVDs which served as sales tools. These DVDs were created on a per customer basis and demonstrated the features and benefits of their custom Philips Electronics manufacturing solution. Salespeople would click on individual machines to “drill down” to any level of specificity they wished during presentations. Salespeople would then give the DVD to the customer as a “take-a-way” for future reference. I coded and produced every asset contained on the DVD including:

  • Rich visual representation of a complete manufacturing line
  • HTML and CSS framework plus links to outside resources
  • Interactive presentations for each piece of equipment
  • Complete specifications of each piece of equipment
  • Videos depicting proof of concepts and customer testimonials
  • “Why Philips” background materials selling the company and it’s services

Other Professional Skills:

  • Team Management: Managed up to twenty five direct reports in a high pressure, high stress work environment
  • Web Site: design and coding in HTML, XHTML, CSS, Flash, and Java Script coder
  • Print Design and Production: Expert level, 15 year veteran using Adobe Creative Suite; produced every kind of printed collateral from simple fliers to fifty page, full color, catalogs
  • Graphics and Multi-Media Production: 15 plus years of experience with Adobe Creative Suite of applications (Illustrator, Photoshop, InDesign, Flash) created every conceivable graphics project including: logo design, corporate identity packages, trade show / large format graphics; print and multi-media design.
  • Video Production: Professional video producer, script writer, and post production effects editor; films include many used at Philips Electronics for promotional and educational tools. Expert level skills in Apple Final Cut Pro, Motion, and Soundtrack Pro.
  • Office Productivity: Expert skill level in Microsoft Office applications (Word, Excel, PowerPoint), expert level presentation skills
  • 6 Sigma Green Belt


Bachelor of Science degree in Marketing
Penn State University
Smeal College of Business
University Park, Pennsylvania